Challenge

Agicap, a thriving French scale-up (Series B), embarked on its European expansion journey in 2020. One of the primary challenges faced was crafting an inbound strategy, in collaboration with the company’s headquarters, to penetrate the DACH market effectively.

The key focus revolved around conducting qualitative market research and establishing connections with customers to pinpoint their pain points. This approach ensured the establishment of efficient reporting and feedback loops to inform both marketing strategies and product development initiatives. Through this concerted effort, Agicap aimed to strengthen its foothold in the Europe.

Goal

  • Achieve market fit within a year

  • Lay the basis for team structures, adaptive on a global scale

  • Establish and co-create company culture

  • Maximize engagement and conversion rates through Inbound Sales

  • Increase brand visibility and establish thought leadership

Approach

  • Through qualitative interviews and research to craft comprehensive customer personas and reports aimed at delivering revenue-driven results. This laid the foundation for building trust in the brand and the validity of the product.

  • Streamlined internal processes for sales execution and reporting.

    Daily feedback loops and sprints to ensure pitch + delivery and to understand the needs within the team.

  • Onboarding different team members and identifying their strengths and weaknesses to ensure a balanced workload and to utilise their competences.

Results

Efficient business model

€90k MRR into €1M ARR

Qualitative leads

1,4k Demos booked

Mastering product understanding

Market fit in <1 year

Effective team structures

Co-onboarded 60+ people