Challenge

Develop a clear and compelling product narrative outlining the mission's impact, building on a result-driven inbound channel and to connecting company product and audience.

Goal

  • Become thought leader in the market

  • Drive awareness of the mission and product

  • Create social proof

Approach

  • Develop an inbound strategy that aligns with the sales funnel and incorporates key messaging, resulting in meaningful qualitative interactions and measurable quantitative outcomes.

  • Establish positioning and messaging for the upcoming product release.

    Ensure a successful product launch and facilitating understanding of its value among users, customers, and salespeople via marketing materials

    Drive demand and usage of the product to maximize its impact and success in the market.

  • Develop a storytelling strategy and narrative for the satellite launch, ensuring consistent messaging and engagement with journalists and industry influencers.

  • LinkedIn and blog article serve as the primary social media and communication channel, and reflects:

    technology-related topics

    establishing thought leadership

    building community

Results

Engaged community

80% growth rate LinkedIn page: within one year from 5k to 9k followers

Effective media placement

featured in Forbes, TechCrunch, Sifted, etc.

Qualitative sales funnel

33% conversion rate to qualified lead